Tuesday, February 16, 2010

ALL ABout IPL Business

IPL is a big business plot for many. Lotz of money spent, Lotz of money earned. But what is the real business statistics? Lets see:

Television rights
Joint bid by India’s Sony TV network and Singapore-based World Sports Group secured the global broadcasting rights for 1.026 billion dollars for a 10-year period.

The deal was re-negotiated this year after the IPL cancelled the Sony-WSG deal citing poor production quality. Sony-WSG won back the rights after agreeing to pay 1.63 billion dollars for the next nine years till 2017 in an out-of-court settlement.

Dollars paid by individuals and groups at an auction in January 2008 to buy the eight teams
- 111.9 million by industrialist Mukesh Ambani for Mumbai Indians.
- 111.6 million by liquor and airline tycoon Vijay Mallya for Bangalore Royal Challengers.
- 107 million by newspaper group Deccan Chronicle for the Hyderabad-based Deccan Chargers.
- 91 million by BCCI secretary and businessman N. Srinivasan for Chennai Super Kings.
- 84 million by business group GMR Holdings to buy Delhi Daredevils.
- 76 million by Bollywood star Preity Zinta and her friends for Kings XI Punjab.
- 75 million by Bollywood star Shahrukh Khan for Kolkata Knight Riders.
- 67 million by Emerging Media group, partly owned by Lachlan Murdoch, for Rajasthan Royals.

Top IPL earners (per season, in dollars) :

   1. 1.55 million – Kevin Pietersen – Bangalore Royal Challengers
   2. 1.55 million – Andrew Flintoff – Chennai Super Kings
   3. 1.50 million – Mahendra Singh Dhoni – Chennai Super Kings
   4. 1.35 million – Andrew Symonds – Deccan Chargers
   5. 975,000 – Sanath Jayasuriya – Mumbai Indians
   6. 950,000 – Ishant Sharma – Kolkata Knight Riders
   7. 950,000 – Jean-Paul Duminy – Mumbai Indians
   8. 925,000 – Irfan Pathan – King’s XI Punjab
   9. 900,000 – Jacques Kallis – Bangalore Royal Challengers
  10. 900,000 – Brett Lee – King’s XI Punjab
  11. 850,000 – Harbhajan Singh – Mumbai Indians
      Note: Players not available for the entire tournament are paid on a pro-rata basis per match.

India’s ‘icon’ players
Five Indian stars were given ‘icon’ status and were not put up for auction last year, thereby ensuring they played for their ‘home’ teams. They earned 15 percent more than the highest-paid player in their respective teams

    * Sachin Tendulkar (Mumbai Indians) – 1.12 million dollars
    * Sourav Ganguly (Kolkata Knight Riders) – 1.09 million dollars
    * Yuvraj Singh (Kings XI Punjab) – 1.06 million dollars
    * Rahul Dravid (Bangalore Royal Challengers) – 1.03 million dollars
    * Virender Sehwag (Delhi Daredevils) – 833,750 dollars

Prize money

    * Winner: 960,000 dollars
    * Runners-up: 480,000 dollars
    * Losing semi-finalists: 240,000 dollars
    * Fifth-placed team: 160,000 dollars
    * Sixth–placed team: 140,000 dollars
    * Seventh-placed team: 100,000 dollars
    * Eighth-placed team: 80,000 dollars

 Media rights – To be shared equally amongst franchises after removing IPL’s share. 2. 2. Sponsorship rights (IPL sponsors) – 60% of the amount collected to be distributed equally amongst the franchises.
Sponsorships – Team sponsorship revenues are the most variable and are dependent on the marketing skills. For example, teams like India Cements have marketed their teams based on the format of IPL – where sponsorships are sold on categories. ICL’s main sponsor is Aircel. In contrast, the other team of Deccan Chronicle will have team partners. These partners will have ownership of the team. For example, in case of an entertainment partner, anything to do with entertainment from cheerleaders to fours and sixes will be seen by that party.
Gate receipts – Are anticipated to be a major source of revenues. 20% of tickets are to be allocated to IPL.”

So far the predictions are that IPL Season 3 ’s Revenue will be around 10,790 cr which according to Modi is 2000 cr more than last season’s revenue.

That’s it with the facts and figures which I can share. 10,790 cr is really a huge amount of money to rake in from the common man’s interest in cricket. Now I know what my interest in cricket is worth(atleast approximately).

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