Join King Khan for Rs. 32000

The Kolkata Knight Riders have not won the title yet, but when it comes to creating brand value they are miles ahead of the rest.

In yet another marketing ploy, Kolkata Knight Riders have announced a ticket for Rs 32,000 per day that includes access to the super speciality enclosures at the Eden Gardens and to the post-match parties.

That means you can rub shoulders with the who's who of the cricket world and the Bollywood fraternity for a price that is almost five times expensive than the maximum priced ticket of Rs 6,500.

It is also reported that this marketing move has been devised in an attempt to maximise profit with the Eden Gardens' capacity nearly halved to 44,000 due to renovation.

In Ganguly We Trust- Juhi Chawla

Kolkata Knight Riders' co-owner Juhi Chawla is hoping for a reversal of the team's fortune with Sourav Ganguly back at the helm of affairs.

"We are proud of Dada. He has the captain's luck and he is a fighting cricketer and hope he brings that dash to the team," Juhi said.

KKR will also be sporting new purple jerseys this time.

"Going with the luck factor we have changed the black colour of our jerseys to purple and hope that gives us a purple patch," she said.

The vivacious Bollywood actor admitted to having wept as KKR lost matches in the previous season with Kiwi batsman Brendon McCullum looking hapless wearing the skipper's cap.

"I could not hold back my tears when I saw my team losing even after playing well. With a bit of luck we could have won those matches last season," she said.

Chawla said she will be present for all home games of the team at the Eden Gardens.

"The team management is working very hard both on and off the field and we are confident of doing well. We just need luck," she said.

Kolkata Knight Riders will play the inaugural game of this edition of the tournament against defending champions Deccan Chargers in Mumbai on March 12.